As we move into 2025, one clear trend is emerging across all sectors of life: simplification. People are striving to do more with less, and this extends into the world of gift-giving. In 2025, utility and function will be just as important as form and aesthetic. Consumers are looking for gifts that bring value and serve a purpose, without unnecessary excess. Here’s a look at the key trends expected to shape the year ahead in the gifting world.

1. The Rise of Practical Gifts

While personalization remains a top trend, the focus is shifting towards practical, functional gifts that simplify life. Think gifts that serve a purpose and bring joy through their utility—things like handmade pottery dishes, wooden kitchen spoons, soup and dip mixes will be the go-to gifts this year.

Trend in Action: Simple, high-quality items like well-designed wooden kitchen spoons or even pantry staples like pancake mix will be popular. These items aren’t just beautiful—they also make life easier, blending utility with style.

2. Sustainability at the Forefront

In 2025, sustainability will not just be a buzzword—it will be a key consideration in every purchase. Consumers will prioritize eco-friendly, sustainable gifts that are both practical and responsible. Expect to see an increase in upcycled, recycled, and biodegradable products, alongside a continued push for local sourcing to reduce carbon footprints.

Trend in Action: Brands focusing on eco-friendly packaging, locally sourced materials, and sustainable alternatives will continue to rise. People want to reduce waste and make purchases that align with their values, without sacrificing quality or function.

3. Experience-Based Gifts

Instead of more physical items, 2025 will see a rise in experience-based gifts. Gifting memories, whether through a cooking class, a weekend getaway, or tickets to a concert, provides lasting value. These gifts are more than just things—they’re moments that will be cherished long after the experience ends.

4. Gifts That Promote Self-Care

As self-care continues to take the spotlight in 2025, gifts that promote health, wellness, and relaxation will continue to thrive. People are looking for ways to unwind and care for their well-being, which makes gifts like fitness trackers, herbal teas, and soothing bath products essential.

Trend in Action: Expect to see more gifts that encourage relaxation, mindfulness, and overall health, such as self-care kits and soothing bath soaks.

5. DIY and Reconnecting with Simplicity

The DIY trend continues to grow, with people returning to traditional crafts and skills. In 2025, many will choose to create their own gifts, adding a personal touch while also embracing a more minimalist approach. From homemade baked goods to crafted pottery, DIY gifts allow individuals to give something meaningful without unnecessary excess.

Trend in Action: DIY kits for sourdough bread, garden projects, or handmade candles will be in demand. These gifts encourage creativity and self-sufficiency, all while keeping things simple and functional.

6. The Appeal of Local and Artisanal

The desire to shop local and support small businesses will remain a top priority in 2025. Consumers will continue to prioritize locally made, artisanal gifts that celebrate craftsmanship and creativity. Whether it’s handcrafted jewelry, unique ceramics, or locally sourced gourmet foods, the authenticity of handmade gifts will remain a key selling point.

7. Thoughtful, Purposeful Purchases

As people become more intentional with their purchases, 2025 will see an increase in gifts that are thoughtful, purposeful, and aligned with the recipient’s values. Rather than buying for the sake of buying, consumers will focus on gifts that have meaning and contribute to a better world.

Trend in Action: Donations in someone's name, secondhand or upcycled items, and gifts that align with personal values will become more common. The thought behind the gift will matter more than the gift itself.

8. Minimalism in Gifting: More Value, Less Clutter

Minimalism continues to rise, and in 2025, we will see a shift towards gifts that are both beautiful and functional, without cluttering the home. People want fewer, but better, things—items that simplify daily life and add purpose to their routines.

Trend in Action: One of our most popular products of 2024 was the simple wooden kitchen spoon. People are moving away from gadgets and gizmos but have an appetite for beautiful, simple utility tools that stand the test of time.

9. The Growth of Online Shopping

Online shopping will continue to dominate, but with a more localized twist. In 2025, even small businesses will offer a robust online presence, allowing consumers to support local artisans and vendors from the comfort of their homes.

Trend in Action: Expect more small businesses to host "popup" style markets, and for online platforms like Instagram and Facebook to grow as shopping destinations for local and handmade gifts.

Looking Ahead to 2025

As we look ahead to 2025, simplification will be the guiding principle. The trends we’re seeing suggest that consumers will prioritize practical, thoughtful, and meaningful gifts—those that serve a purpose and bring lasting value. Whether it's supporting local artisans, embracing sustainable choices, or gifting memories over material items, 2025 promises to be a year where less truly is more. We’re excited to continue offering a variety of products that align with these trends, helping you find the perfect gift that brings both beauty and function into the lives of those you love.